Artisans

Massimo Schisa and Giuseppe Maglietta
The song of Parthenope: Sweetness signed by Gay-Odin

Watch Later Cinema Mode

This video tells the story and magic of the historic Gay-Odin chocolate factory, a Neapolitan excellence since 1894. Through interviews with the key figures of the company, the narrative unfolds between artisanal tradition, family values, and innovation in taste, touching on the myth of the siren Parthenope, a symbol of the city and the inspiration behind the creation of a celebratory artistic chocolate egg. The interview takes us inside the Via Vetriera factory, revealing the places where chocolate comes to life, and offers an intimate look at how passion, love, and territory merge into a product that is much more than a sweet treat – it is culture.

Interview by: Manila di fiore
Video by: Carlo Canzolino
Video Editing by: Manila di fiore
Document by: Filippo Fraddanno, Massimo Caso
Subtitle ita/eng by: Filippo Fraddanno, Massimo Caso
Translation by: Manila di fiore
MedEatResarch – Center of Social Research on the Mediterranean Diet of the University of Naples Suor Orsola Benincasa, head by Marino Niola and Elisabetta Moro
Realized: 18/04/2025

Massimo Schisa

Year: 09/06/1967
City: Napoli
Profession: Corporate partner
Language: Italian

Giuseppe Maglietta

Year: 23/11/2003
City: Napoli
Profession: Student
Language: Italian

Video table of contents

Intro “0:00”–“0:17”
Future perspectives by Giuseppe Maglietta “0:28”
History of Gay-Odin “0:56”
Massimo’s story “2:10”
Madeleine of taste “3:30”
The memory in a chocolate “4:41”
Foresta chocolate “5:23”
Consumption and evolution of chocolate over the years “6:36”
Tradition and innovation “7:24”
The story of the creation of the egg “8:01”
The mythological choice “9:30”
Farewell and thanks “10:39”

Geographic information

Country: IT
Region: Campania
Città: Napoli
Altitude: m s.l.m.

Links and attachements

https://gay- odin.it/