Stories

Ginevra Castaldi
From Bake Off to Social media: when food goes viral

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From the ovens of Bake Off Italia to social media, Ginevra Castaldi unveils her recipe for success! Ancient recipes and new trends come together creating dishes that tell the story of both “old” and “new” traditions.

Ginevra opens up about what it means to be a content creator in today’s culinary world, navigating passion, challenges and dreams still to be achived.

Interiew by: Daria Romano
Video by: Clemente Grimaldi
Video Editing by: Clemente Grimaldi
Document by: Francesca D’Andrea, Sabrina De Stefano
Subtitle ita/eng by: Sabrina De Stefano, Clemente Grimaldi, Daria Romano Rosangela Barbato, Fabiana Calafato
Translation by: Rosangela Barbato, Fabiana Calafato, Sabrina De Stefano
MedEatResarch – Center of Social Research on the Mediterranean Diet of the University of Naples Suor Orsola Benincasa, head by Marino Niola and Elisabetta Moro
Realized: 20/12/2024

Ginevra Castoldi

Year: 24/02/1994
City: Naples
Education: Student in Comunication Science at Suor Orsola Benincasa University of Naples
Profession: University student and content creator
Language: Italian, Neapolitan dialect

Video table of contents

00:00 – 00:38,729 | Who is Ginevra Castaldi
00:39,141 – 01:16,849 | The Bake Off adventure
01:17,261 – 01:54,569 | Previous experiences
01:55,341 – 02:10,880 | The beginning of the journey
02:11,042 – 02:40,049 | Childhood memories
02:40,538 – 03:15,334 | Ginevra and the "Genovese"
03:15,601 – 03:36,042 | The first cake... not quite perfect
03:36,496 – 04:44,709 | Choosing social media
04:44,951 – 05:52,423 | Handling derogatory comments
05:53,092 – 06:46,500 | The "pumpini" and the experience in San Fratello
06:46,632 – 07:33,375 | The rise on Il Fatto Quotidiano
07:33,525 – 08:12,125 | The dish that went viral on social media
08:12,549 – 08:22,070 | A motherly relationship
08:22,713 – 09:02,000 | The importance of vegetables
09:02,283 – 09:50,342 | Selecting the best ingredients
09:47,113 – 10:43,428 | A pineapple... and Gino Sorbillo
10:43,995 – 11:37,880 | The connection between food and study
11:38,626 – 12:15,459 | Neapolitan cuisine and the Mediterranean Diet
12:16,928 – 13:10,724 | Her role in the social media scene
13:11,166 – 14:16,882 | "Don’t call me an influencer, I’m a content creator"
14:17,551 – 15:24,459 | Balancing innovation and tradition
15:24,999 – 16:10,104 | The importance of family
16:10,491 – 17:00,658 | The connection to Naples... and dual citizenship
17:01,199 – 17:14,621 | "This is just the beginning"
17:15,136 – 17:45,346 | The dream yet to be realized
17:45,578 – 17:47,459 | Closing remarks

Geographic information

Country: IT
Region: Campania
Città: Napoli, Corso Vittorio Emanuele
Altitude: 68,05 mt s.l.m.