Stories

Luca Cucciniello
L’antica pizzeria da Michele, the history of a centunary tradition

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Tradition, innovation and an unexpected future: Luca Cucciniello, store manager of the antica pizzeria da Michele, tells us the secret of success from the opening of the pizzeria until today.

Always remaining consistent with the Neapolitan tradition but adding a pinch of innovation to keep up with time

Interiew by: Renato Mormile
Video by: Achille Strombetta, Francesco Pio Patrisso, Jacopo Visco, Domenico Fabrizio Palumbo
Video Editing by: Achille Strombetta
Document by: Francesco Pio Patrisso
Subtitle ita/eng by: Achille Strombetta, Renato Mormile, Eva Raynaud
Translation by: Renato Mormile, Eva Raynaud
MedEatResarch – Center of Social Research on the Mediterranean Diet of the University of Naples Suor Orsola Benincasa, head by Marino Niola and Elisabetta Moro
Realized: 21/01/2025

Luca Cucciniello

Year: 12/04/1998
City: Napoli
Education: Scientific High School Vincenzo Cuoco
Profession: Store manager
Language: Italian

Video table of contents

00.00 Introduction
00.20 Who is Luca Cucciniello
00.53 How it feels to be important for a historic brand of the city of Naples
01.25 The meaning of the photos in the venue
01.56 The opening of the new headquarters
02.35 The identity of the pizzeria
03.11 The ingredients of the pizza
03.36 The oil used to make pizza
03.53 The menu
04.20 Anecdotes and history of the pizzeria
05.32 Prices
06.14 The Forcella district
06.34 The film "Eat, Pray, Love"
07.44 How many rooms does the pizzeria have
07.54 The moment when the pizzeria became famous
08.34 The responsibility of representing this historic brand
08.57 What remains of the Antica Pizzeria Da Michele from 1870
09.46 The first time you kneaded a pizza
10.41 The challenges for the future of the pizzeria
11.01 New project

Geographic information

Country: IT
Region: Campania
Città: Italia, Napoli (NA), Via Cesare Sersale, 1
Altitude: 17 m s.l.m.

Links and attachements

https://www.damichele.net/

References

Mangia Prega Ama, film del 2010 diretto da Ryan Murphy con protagonista Julia Roberts ha all’interno di esso una scena girata completamente nella sede dell’Antica pizzeria da Michele